Thursday, March 18, 2010

THE FUNCTIONS OF THE MEDIA

The media play an important role a society.The various functions of the media can be categorized into social,economic and political.
Socially, the media disseminate information to the society,entertain the public by means of music,movies,sport etc.They media also create awareness,serve as a link between the public and government or those in authority, agent of socialization, they also serve as a platform for which various ideas are gathered.The media also influence opinion in society and mobilize people toward a national course.
Politically, the media serve as a watchdog, serve as mediator, gatekeeper and also agitate for change.The media also investigate in an issues and bring solutions.
The economic function of the media is that the media serve as employment creation for the public or the society in which they are located.

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