HYPODERMIC NEEDLE THEORY

WEAKNESS OF THE HYPODERMIC NEEDLE THEORY
The Hypodermic Theory is one of the most famous theories that analyzed the relationship between audience and media.This theory was developed in the early 1920s with the beginning of mass media, radio, and cinema.In its single description, this theory suggusts that mass media can easily influence a large group of people without any challenge and opposition from the people.The Hypodermic theory views audience as the passive receptors of virulent virus produce by the media. It suggest that mass media inject messages directly and informly into audiences' minds who immediatly will be influenced.
This theory sees the audience as being passive and therefore media producers and creators can manipulate the audience and inject the messages and information that they want. According to this theory, if a person watches a voilent movie, he or she will do voilence. This theory point out that because the audience has no other source for information, they always depend on the media for informationand accept them whether good or bad.